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Experience the Elite difference

In the trucking business, we know more time oImagen the road means more money in your pocket. However, when the occasion arises thatyour truck must go into the shop, you should expect the best possible experience.

That is where Truck Country stands out among the rest.

Truck Country’s family of dealerships is among 95 dealers designated as Daimler Trucks North America’s Elite Support Certified. As Elite Support-certified, Truck Country offers rapid diagnostics, consistent communication and exceptional service.

Elite Support certification is a collaborative effort between Daimler and its truck dealers that focuses on improving the customer’s experience during times they find themselves off of the road, and in the shop.

To become Elite Support Certified, Truck Country locationswere required to demonstrate proficiency in areas, such as service and parts processes, technical and operational training and customer amenities.

Some of the steps taken to become Elite Support Certified include:

  • Self-assessment by the dealership Change ManagementTeam
  • Two-day Elite Support boot camp
  • Three-day Continuous Improvement Coordinator course
  • Completion of all Elite Support requirements by dealerships (currently 127 standards)
  • Validation of standards by an independent company

On average, certification takes seven months to complete. Uponcertification, dealers are required to complete quarterly continuous improvement events and monthly audits, along with monthly metric training.

At Truck Country, we know time in our shop is lost time on the road. But when the time comes to bring your truck in for maintenance or repairs, let Truck Country show you the Elite difference.

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Another Satisfied customer!

They say a man’s best friend is his dog.

That is certainly the case for Bemidji, Minn.-based long-haul driver Bob Horn, who has a loyal travel companion in the form of his pitbull/springer spaniel mix, Hank.Image

However, Horn and Hank can count now the Truck Country staff among their circle of friends after a late June maintenance visit.

Just weeks into his first driving job, he was piloting his 2007 Freightliner Century from its home base in Bemidji, Minn. to Texas when he started to experience issues with his engine misfiring when he shifted.

After delivering a load to Cresco, an official with First City Express, the company for which Horn drives, recommended he take a detour to the Truck Country location in nearby Decorah.  

While Truck Country service technicians took great care in the diagnosing the cause of the engine misfires, as well as correcting other unrelated issues the truck was experiencing, it was the “genuine concern” and treatment extended to Horn and his canine companion that stood out, the driver said.

“It was personable,” Horn recalled of his experience. “That is hard to come by these days.”

Horn said his positive experience at Truck Country started shortly after arriving at the Decorah location.  

Horn said he figured Hank was not invited inside the building, so the pair took refuge in the empty trailer they were pulling. However, soon thereafter, Parts & Service Manager Darin Bohr personally invited the pair into the driver’s lounge.

“Darin said, ‘He’s welcome inside, too,’” Horn said of Hank. 

Hank soon found himself not only in the driver’s lounge, but making the rounds of the building as he garnered all of the attention he could handle from the Truck Country staff, while Horn tended to other matters.

The hospitality of the Decorah staff only continued as the day progressed. As it became apparent the truck would require an overnight stay to be repaired and as concerned staff members departed for the day, Horn received offers to provide him with a ride to downtown so he could enjoy a meal. Technicians also parked his truck in the parking lot so he could sleep in the truck and spare him the expense of a hotel room.

“When I left there I thought, ‘How could have this turned out any better?’” Horn said. “The service was great, but just how welcoming everyone was (was better).”

For the Decorah staff’s efforts, Horn said the Truck Country family has added a loyal customer to its ranks. 

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Freightliners boost sale of medium- and heavy-duty trucks

Daimler-built trucks helped spark a nearly 6 percent increase in the sale of new medium- and heavy-duty trucks in June.
According to, Class 6 sales jumped 58.9 percent in June, which reflected a triple-digit (155.7%) increase by Daimler’s Freightliner trucks.
Meanwhile, Daimler also held firm despite declining sales in Class 8. The class as a whole experienced a 5.4 percent decline, but Freightliner bucked the trend with sales increasing by 20.2 percent from June 2012.
Freightliner dethroned International as the Class 6 market-share leader. Freightliner experienced a 155.7 percent jump from June 2012, while International dipped 20.5 percent last month.

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