TruckBucksDaimler Trucks North America (DTNA) has rolled out a new customer loyalty program aimed at owner-operators and small fleets.

The new program, which is known Truck Bucks, is tailored toward rewarding customers with parts and service specials at Freightliner, Western Star, Detroit and Thomas Built Buses service locations, including at all Truck Country dealerships.

Those who are enolled in the Truck Bucks program will receive discounts and special incentives, which include specials on select parts and services. Truck Bucks discounts are designed to be customer-friendly, with discounts applied at checkout automatically. (There is no need to worry about carrying around coupons.)

Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” said Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”

You can enroll in the program for free by signing up at Truck Country or online at www.mytruckbucks.com. Choose the card design you want and it will be mailed to you within two weeks. A confirming e-mail will be sent to you immediately with your membership number so that you can begin saving immediately.